Deficits in marketing and leadership can cause a business to crash and burn. Two reasons why businesses don’t scale is because they aren’t using the right remote leadership techniques or don’t have an audience and a way to consistently increase reach. Great remote leadership skills and digital marketing are equally vital to growth.
The Digital Revolution
Technological advancements have moved us from an analog existence to a digital one. This changed consumer culture and redefined user experience, creating new and modern expectations. Following the digital revolution, the world experienced a global pandemic. Companies and governments alike abandoned their brick-and-mortar existences and transitioned to completely virtual operations. The pandemic and the subsequent transition led to the “The Great Resignation” of 2021.
While businesses struggle to establish new norms, future success depends on their ability to implement better strategies in both marketing and leadership.
Increased revenue happens when leadership inspires a team that is excited enough about the mission to be innovative and dedicated to executing the company vision. As a company grows, leadership becomes the foundation of team building. This positions a company to succeed at global expansion, in terms of both teams and customers. During the Great Resignation in the continued era of a pandemic, remote leadership skills have become crucial to business survival. While simultaneously transitioning to a global work-at-home model, businesses were losing their best employees. Women in leadership who know how to nurture their network and employees are able to improve outcomes.
There are opportunities for businesses all around us. More than four and a half billion people use the Internet every day. There are 4.6 billion internet users worldwide. Statistics tell us that e-commerce sales are expected to top 6.5 trillion by 2023.
According to Investopedia, “decades after the dot com revolution, B2C companies are continuing to dominate over their traditional brick-and-mortar competitors.” Companies that master remote leadership will increase their advantage.
Modern Digital Marketing
Great marketing strategies show potential customers how what your business offers is important. To stand above all the noise, you’ll need digital marketing strategies that turn casual followers into engaged fans and loyal customers. Decreased attention spans require a business to get in front of their customers for shorter durations at increased frequencies.
The organic reach of social media is low, and social media is a borrowed platform that you have no control over. One algorithm change causes businesses to scramble for new ways to increase revenue and reach.
The growth of any business happens through the implementation of modern digital marketing strategies that goes beyond posting. Implementing proven strategy builds an omnipresent brand. Effective digital marketing strategies grow your customer base, increase revenue, and make a greater impact.
If you’re going to use digital marketing strategies and remote leadership that build your business, you’ll need a plan to get there. It’s not enough to just show up.
You need clarity and the most effective strategies to reach your goals. That’s what I can help you do. I help your brand become omnipresent in your consumer’s mind and develop remote leadership techniques that increase employee retention and happiness.
Get the tools and practical training on digital marketing strategies and remote leadership skills so you build your team and audience to scale.