ALICIA GONZALEZ

Digital Marketing Strategist to Growth-Focused Women

I help women build businesses using proven digital marketing strategies that lead to audience growth, increased revenue, and an omnipresent brand. Let's grow together!

Digital Assessment
Digital Reviews
Social Media Assessment

Is your online presence working to grow your business?

It’s important to optimize the things you are doing well and pinpoint areas of weakness in order to grow your business online. Building an omnipresent brand takes work, but with the right strategy, it’s not hard. 

I always recommend doing the quickest and easiest things first. As a thank you for stopping by, I’m giving you a comprehensive Digital Assessment with an easy-to-understand Digital Key Ranking in 7 Key Categories. This will show you exactly where you are succeeding and where you need to put in a little work. 

Your Digital Assessment will give you performance metrics and clarity in these seven areas:

 

  • – Business Listings
  • – Reviews
  • – Social Media
  • – Website 
  • – Digital Advertising
  • – SEO
  • – E-COMMERCE

The Digital Information Revolution

The reason why businesses don’t build is because they don’t have an audience and a way to consistently increase reach. Increased revenue happens when you show potential customers how what your business offers is important. To stand above all the noise, you’ll need digital marketing strategies that turn casual followers into engaged fans and loyal customers.

The organic reach of social media is low, and social media is a borrowed platform that you have no control over. One algorithm change causes businesses to scramble for new ways to increase revenue and reach.

The growth of any business happens through the implementation of modern digital marketing strategies that goes beyond posting. Growth happens with proven strategy and creating an omnipresent brand. Effective digital marketing strategies grow your customer base, increase revenue, and make a greater impact.

More than four and a half billion people use the Internet every day. There are 5.1 billion mobile users, and 196 million daily social media users. The statistics tells us that e-commerce sales are expected to top 6.5 trillion dollars by 2023.

There are opportunities for businesses all around us. If you’re going to use digital marketing strategies that build your business, you’ll need a plan to get there. It’s not enough to just show up.

You need clarity and the most effective strategies to reach your goals. That’s what I can help you do. I help your brand become omnipresent in your consumer’s mind.

You’re here to get the tools and practical training on digital marketing strategies that build your audience and increase revenue.

I'm Alicia Gonzalez

I help women entrepreneurs create digital marketing strategies that get results. I have over 15 years of real-world experience in creating digital marketing strategies that convert.

I focus on creating digital marketing campaigns that consistently generate revenue. I’m an award-winning, highly-certified digital marketing strategist that gets results for my clients.

I’ve worked with many different types of organizations to implement strategies and processes that create more conversions. 

GrOWTH FOCUSED STRATEGIES

Comprehensive Data Analytics

No matter how much data a business collects, data alone doesn't increase revenue or scale companies. Someone needs to make sense of all that data and then implement smart strategies. In fact, data collection should trigger more questions, which leads to the right questions. Then, we can get to the solutions that will grow your business.

SEO & Competitor Research

Forget about the overnight success stories when it comes to SEO. Real results take time, but it's worth going all in to master. When it comes to competitors, you must know more than their name and product line. Understand their customer, how they engage with them, where their strengths are, and how they're ranking.

Brand Awareness & Loyalty

Brand awareness + loyalty (can) = influence. Gone are the days when brand awareness could carry a company's bottom-line. Businesses must be able to convert loyal customers into organic influencers and use their own influence to leverage the buying power of their extended network. Click on the title in this box to read the article I wrote about this topic on Entrepreneur.

Optimization & User Experience

Every aspect of your digital marketing strategies needs to be optimized and focus on the customer, their journey, and experience. From hyper-personalized ads to your customer's shopping journey and post-purchase experience, optimization and user experience are key strategies for sustainable growth.

Content Marketing

Yes, content is still King. Customers are more tech savvy than ever before. They're not quite impressed with simply fast websites and attractive merchandise. They expect businesses to understand their values, priorities, and interests – then deliver that content with availability across platforms and locations. The bar has been raised.

Lead Generation & Engagement

Effective retargeting of existing customers is important. However, it's not enough to help a company reach its growth potential. Lead generation is a must when growing and scaling a business. The goal is to expand a company's audience, drive engagement, build trust, develop loyalty, and increase sales.

"In one single day, Alicia gave me the clarity and actionable steps to leverage her digital marketing strategies to take both of my businesses to the next level. I knew right then, she had to be my Mentor."
Porchia Marie | Nike.com Featured Entrepreneur
Founder of Dope People Meet & The PR Firm