Alicia is a ground-breaking innovator, complex problem solver and trusted professional. She leverages her expertise to empower women, community, and families by providing free education in many of the areas where she is known as a subject matter expert.

She is also an active volunteer and holds a public office role in her local community. 



For years, women have struggled to succeed in male-dominated industries, and particularly as business owners.

According to this article on Fundera, “fewer women apply for funding, women ask for less money, and men are 20% more likely to be approved for a loan than women. 

TechCrunch reported that women received less than 3% of the capital invested across the entire U.S. startup ecosystem in 2019.

Alicia believes that education is the foundation for success, so she is dedicated to helping women gain the knowledge and experience they need to build, develop, and grow their startups. 

Education comes in many forms, not just through traditional verticals. Alicia helps women develop a passion for learning by empowering them with the knowledge that creates visible and measurable results. Alicia believes that all women have talent and expertise that adds value to our communities and economy.

She encourages women to focus on their strengths, rather than worry about their weaknesses. Those areas can be delegated.


Alicia has dedicated her life to active volunteerism. If it involves helping others, making someone’s day better and especially children, she’s in! Her current volunteer roles include coaching soccer for youth teams through DSAL and Wish Granting through Make-A-Wish.

As the mother of five children, a wife, and a serial entrepreneur and usually full-time working soccer mom. Family and friends often asked where she finds the time to volunteer in addition to everything else. 

It’s amazing how productive you can be when you are excited about how you are spending your time. There are plenty of volunteer positions that have intermittent time commitments and flexibility, but they are still important roles in community building and support. 

Alicia does not consider herself to be a politician, but she does recognize that education is a political space. Her passion to continue her work empowering and advocating for others led her to run for local office. She is a 2020 – 2024 local Board of Education Trustee. 

She attempted to join the Board two years prior and was unsuccessful. So, she tried again. People will tell you to believe in yourself. That’s good advice but it’s not great advice. Believe that it’s not over. 

So often, that is the only difference between failure and success.
People will believe that they can, right up to the point of failing, and then they give up.
Keep going. It’s not over.



Alicia is also the Founder of ella STARTUPS, an Adelante Media company. In Spanish, the word “ella” means she or her. So, ella Startups was born from Alicia’s desire to help women entrepreneurs build, develop and grow their own startups. 


Alicia does not consider herself to be a politician, but she does recognize that education is a political space. Her passion to continue her work empowering and advocating for others led her to run for local office. She is a 2020 – 2024 local Board of Education Trustee. 


Alicia is the parent of triplets with Autism, the Author of a #1 New Release book on the subject, and has worked with children and families as a Registered Behavior Technician. Her other children have ADHD and Alicia herself was suspected to have Dyslexia. That’s why Alicia’s approach to education focuses on teaching based on the needs of each student and ensuring that children have free and appropriate access to public education.


Because of her work in the digital space, Alicia has an in-depth understanding of what children are often exposed to online. While she thoroughly enjoys innovative technology and social media, she is also passionate about supporting in-real-life youth programs and services. She works to facilitate community building and youth programs that give children opportunities to learn, create and engage with others. 


It can’t be all work and no play. Remember, I make the most of my time, and that means I make sure to have plenty of fun, too!

So, here are some answers to questions you were never going to ask, just because they’re fun.

I’d love to know your answers!

Shoot me an email, send me a tweet, or message me on Facebook!


Would you rather your shirts be always two sizes too big or one size too small?

Definitely two sizes too big! I was born in New York. I use that as my excuse for why I’m always talking with my hands. So, I prefer a little wiggle room in my OOTD.


Would you rather have seven fingers on each hand or have seven toes on each foot?

Okay, I’m going to need more information. Do shoes fit me when I have these seven toes or do I have to walk barefoot for the rest of my life? I’m going to say seven fingers on each hand. That’s four extra fingers, which is almost an extra hand and I’ve always thought that would be cool!


Would you rather Be a cow or a chicken?

I’d rather be a chicken. I don’t know why. Don’t judge me!

What People Are Saying…

Alicia Gonzalez is an amazing person who has dynamic professional leadership and advocacy skills. She also has the ability to articulate needs compassionately, with empathy, and the technical and communication skills needed to address the breakdown(s) in any situation.


Her positive attitude and professionalism have led many to seek out her help. Alicia is the one person you want to have in your corner. I have personally worked with Alicia on complex social media campaigns that required a great deal of detail and accuracy. She has tacked every task head-on and always meets her deadlines.


Alicia has a large personality and she brightens the room when she is in performance or business mode.  She smiles through some really tough stuff and knows how to handle quickly changing circumstances.  She really has a servant’s heart and wants to make life better for others.