Privacy Policy

Privacy Policy


This Privacy Policy describes how Adelante Media brands, including but not limited to, Alicia Gonzalez,,,, (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.


When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels or any  other tracking technologies used.
  • Disclosure for a business purpose: shared with our processor Shopify 

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify 

Customer support information

  • Examples of Personal Information collected: 
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: Adelante Media brands, Alicia Gonzalez, ella STARTUPS, 24/7 Modern Mom, Critical Talks, iamAliciaGtv, SF Bay Influence, Adelante Press


The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.


We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • We do not sell your information. 


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  •  We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: can also opt-out of Google Analytics here:
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.



Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.


When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.


If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.





If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS].

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:


If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.


_abUsed in connection with access to admin.
_secure_session_idUsed in connection with navigation through a storefront.
cartUsed in connection with shopping cart.
cart_sigUsed in connection with checkout.
cart_tsUsed in connection with checkout.
checkout_tokenUsed in connection with checkout.
secretUsed in connection with checkout.
secure_customer_sigUsed in connection with customer login.
storefront_digestUsed in connection with customer login.
_shopify_uUsed to facilitate updating customer account information.


_tracking_consentTracking preferences.
_landing_pageTrack landing pages
_orig_referrerTrack landing pages
_sShopify analytics.
_shopify_fsShopify analytics.
_shopify_sShopify analytics.
_shopify_sa_pShopify analytics relating to marketing & referrals.
_shopify_sa_tShopify analytics relating to marketing & referrals.
_shopify_yShopify analytics.
_yShopify analytics.


The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.


Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Adelante Media Corporation, 15808 Hesperian Boulevard, #749, San Lorenzo CA 94580, United StatesLast updated: [08/12/2023]

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here:

5 Reasons Why Influence Is More Important Than Brand Awareness

5 Reasons Why Influence Is More Important Than Brand Awareness

Many entrepreneurs have a misplaced focus on brand awareness, but brand awareness alone does not create conversions and sales. More importantly, it doesn’t guarantee them. 

Jim Steinfeldt | Getty Images

Let’s use Toys “R” Us as an example. They were in business for 70 years before ultimately filing for Chapter 11 bankruptcy protection and thereafter liquidating. 

While companies like Walmart and Amazon may have taken additional market share with their ability to offer lower prices, Toys “R” Us likely would have survived if they had taken better advantage of their own influence. By the time they filed for bankruptcy, nearly every living generation in the U.S. had at least some active awareness of the brand. 

In 2019, the National Retail Federation said: “Nearly nine in 10 parents say their children influence at least some aspect of their purchases — either for household items or for the kids themselves.” 

This wasn’t a new trend in spending. Businesses and entrepreneurs need to be responsive to market changes without being impulsive and tone-deaf.

Years ago, more parents also began focusing on giving their children experiences. That didn’t make products obsolete; it simply created the need for a company like Toys “R” Us to accentuate their products with services and experiences. 

Instead of using their influence to take charge of brand responsiveness and not only retain but grow their customer base, they failed to take the lead. Don’t make the same mistakes. Here are five reasons why influence is more important than brand awareness. 

1. Brand awareness won’t keep you from going bankrupt 

Consumers still rely heavily on product and service recommendations which is why influencer marketing still works so well. When consumers are indicating their wants and pain points, allow them to influence your direction. Brand awareness doesn’t happen overnight or with one person. Appropriate and ethical influencing of consumers can yield immediate results and can start with a single act or person. It might even save a business from becoming dismantled. 

Related: Now Is the Ideal Time to Invest in Influencer Marketing

2. Even negative buzz can create opportunity 

If you make a mistake as a company or brand, acknowledge it. Offer a sincere apology, then take immediate and corrective action. Implement a strategy for preventing a repeat scenario. Consumers are often willing to forgive errors when a company is willing to take responsibility for them. 

3. Influence directly affects behavior while brand awareness may not

Suppose a colleague asks you if you’ve ever heard of hamburgers and french fries. You’re probably thinking, who hasn’t? They are some of your favorite foods. In fact, you know where they come from and where to buy them, how to cook them, and all the ways they can be served. That’s brand awareness. Great! For lunch, you grab a bag of chips from the vending machine and a cup of coffee. Hamburgers and french fries get no benefit. 

If the same colleague said, “Hey, let’s go grab some hamburgers and french fries down the street,” you might agree. Knowing about something and consuming it are two very different things. Influence over brand awareness, again.

4. A brand that works to influence will also work to innovate

According to a 2019 article in The New York Times, “At some drive-throughs, McDonald’s has tested technology that can recognize license plate numbers, allowing the company to tailor a list of suggested purchases to a customer’s previous orders, as long as the person agrees to sign away the data.”

Another trend that has been on the rise for some time in B2C products and services is personalization. Is there even a handful of people who have never heard of McDonald’s? They’re masters of brand awareness, but that alone doesn’t optimize their profits. They’re always looking for ways to influence consumer spending in their direction by using innovative approaches to enhance consumer experiences.

Related: Turn the Curious into Customers: How to Market Your New Business

5. Everyone has influence over someone

People talk and share stories. Whether it’s in person or in digital form, your business will be mentioned more often than you think. Every interaction your brand has with another person, whether or not they are a customer, is an opportunity to immediately influence their opinions and actions. 

Emotion Prepares Customers to Take Action

Emotion Prepares Customers to Take Action


According to the NCBI, emotions are “situated conceptualizations” (cf. Barsalou 2003) because the emerging meaning is tailored to the immediate environment and prepares the person to respond to sensory input in a way that is tailored to the situation (Barrett 2006b).

We know that emotions and customer journeys are important. When we design an experience that supports a journey to the full scope of emotion, results are seen in your bottom line. According to Forrester®, CI leaders will shift 10% of their budgets to emotion analytics. Increase positive results by serving every customer with a tailored fit experience.

The primary driver of customer loyalty is emotion. Forrester’s Customer Experience Index (CX Index™) research shows that emotion is the strongest predictor of customer experience outcomes such as customer loyalty.

Emotion drives loyalty and loyalty drives sales. When a company inspires customer loyalty, the benefits are exponential. Customers engage with your content, are willing to provide Zero-Party data, and make more frequent purchases. Loyal customers become brand ambassadors.

Don’t forget that the functional aspects of the experience are emotional, too. Two of the top considerations for customers when making any purchase is price and fit. Enhance customer experience through effective implementation and execution of hyper-personalization.

Experience Your Customer’s Emotion and Journeys

First, go beyond the assumption that emotion is merely a scale between delight and disdain. In order to shape memory, we have to create optimal ratios of emotion.

To maintain an optimal ratio of positive to negative emotions, we need to understand the emotional makeup of journeys.

Second, we need to design emotional customer journeys that lead to desired outcomes – a social engagement, opt-in, or purchase. With the right data, analysis, and journey development, a customer enjoys their experience from first engagement, to checkout, and beyond. A post-purchase thank you is a great way to continue the journey of positive emotion and cultivate loyalty. For example, with high-ticket items, customers need high-frequency positive-reinforcement along their journey, before making a purchase. They need to feel positive about their investment and see the benefits prior to making a purchase.

Evolve Journey Mapping, Measurement, and Design

Take a closer look at your journey maps and journey data visualizations to figure out what the customer is seeing and experiencing. Approach it through the lens of emotion to better understand the experience of your customer. Make purchases from your own store or website, subscribe to your email list, follow every path you have laid out for your customer. This process will help you evolve journey mapping, measurement, and design. Also, you need to have the power of data and an ai-driven content marketing strategy. Optimal customer journeys use a human approach that is enhanced by technology.

Drive decisions by thinking ahead with prescriptive analytics. Once the desired outcome is defined, behavioral data can be used to forecast outcomes. When the journey starts with positive emotion it’s easier to elevate your brand. Make a commitment to understanding every area of interaction.

Hyper-personalization develops a more intimate and successful CX. Prioritize focus on functional things that drive emotion. If your customers’ experiences are mostly neutral and devoid of peaks, seek to arouse states such as wonder, pride, and — yes — even delight. Make sure that the lowest moments on the journey are not let-downs.

Single location access to a macro view of analytics helps you to make critical micro-adjustments to the design phase of the journey. When data is not readily accessible and consolidated into an easy-access location, important information is lost – creating an increased risk of poor decision making when creating the design.

Emotion analytics takes time to create and implement. You will have success when these strategies are used effectively. However, many businesses lack the technology, manpower, and experience to accelerate success in this complex arena. Implementing the necessary tools and people yourself isn’t always the most cost-effective approach.

Super Bowl 2020 Twitter | Best Reaction Tweets

Super Bowl 2020 Twitter Was On Fire

On February 03, 2020, the Kansas City Chiefs win the Super Bowl 54

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Thank you <a href="">@jlo</a> for a night that shows how much Latinos have to offer! <a href=";ref_src=twsrc%5Etfw">#SuperBowl</a> <a href=";ref_src=twsrc%5Etfw">#PepsiHalftime</a> <a href=""></a></p>&mdash; Shakira (@shakira) <a href="">February 3, 2020</a></blockquote> <script async src="" charset="utf-8"></script>
Free SEO Audit Tool for Entrepreneurs and Bloggers

Free SEO Audit Tool for Entrepreneurs and Bloggers

Looking for a FREE SEO Audit Tool?

Grab a free SEO report now from our free SEO audit tool! This is your year to grow! Get simple no-cost solutions today. It starts right here!

Good SEO is about much more than picking a hot keyword for your content or using something with a heavy search volume. Imagine you wanted to rank for “Valentines Day.” Let’s take a look!


Screenshot from SEMrush

Wow! Look at that search volume; 823K. How about those results? At 288 million results in a broad match, how many scrolls do you think your reader would have to make before finding your content? Well, it doesn’t matter because I can tell you, they won’t keep scrolling long enough to figure it out.

Your free SEO audit tool report will analyze your existing content.

Do you have content already that you can optimize? I understand the value of having specific holiday content, especially if you are already utilizing a platform like Pinterest successfully.

Just like with video, the first three seconds are pretty much all you have to grab your audience’s attention. The same is true with scrolling.

Most people will be done scrolling through Google search results within three seconds.

That means you want to be in that Top 20! Keep in mind that it’s different on platforms like Pinterest or Instagram.

So, if you are still determined to use a keyword that will be difficult to rank on Google, try niching it down a bit, rather than using just a broad phrase.

Pro Tip: Create evergreen content that can be modified and optimized during a holiday and transformed back to evergreen later.

If you want to grow your business, start with what you have! That is true whether we’re talking about content or products. It’s normal to want more of everything. Take it one step at a time! When you start using what you have to it’s fullest potential, then you can think about getting more tools, products, content, and stuff.

Be sure to check back frequently for more Free e-Learning for Entrepreneurs!

Do you have more questions? Leave them in the comments!